Secondary packaging reimagined to meet needs of expanding retail market
As the consumer experience becomes increasingly complex with the advent of omnichannel models, secondary packaging is being reimagined beyond the stereotypical plain corrugated box, reports the Secondary Packaging Trends: Retail, E-Commerce, Direct-to-Consumer white paper from PMMI, The Association for Packaging and Processing Technologies. From expanding SKUs to changing consumer desires, manufacturers need to be ready to address industry drivers with secondary packaging strategies that fit the times.
The white paper outlines key drivers impacting changes in the secondary packaging market, including growth in the number of SKUs, the importance of sustainability and an overall expansion of the retail market. Each factor increases reliance on supplier expertise and moves to more contract services.