Top emotions associated with botanical extracts and flavors revealed in new Kerry research
New consumer research from Kerry has revealed that botanical extracts generate several emotions with consumers including energy, excitement, creativity, and fun. The research, which uncovers the psychology behind botanical preferences and the perceived benefits consumers derive from consuming botanical food and beverages, examined 44 emotions that consumers associate with botanical extracts.
Botanicals have been used for centuries and are now widely used in a variety of emerging and nostalgic foods and beverages, with a 46 percent increase in beverages containing botanical extracts between 2017 and last year. The global market for botanical beverages and foods is expected to reach USD $1,489.3bn by 2025. There is a wide range of flavors and ingredients that are associated with botanicals including herbs (e.g. mint, rosemary, and thyme), roots and barks (turmeric, cinnamon, and ginger), plants and trees (e.g. aloe vera, coconut tree) and flowers (e.g. rose, chamomile, and hibiscus).