Cargill survey reveals nearly all Americans indulge in a daily chocolate snack
ChocoLogic survey unwraps US consumers' preferences, consumption habits and motivations for enjoying chocolatey foods and beverages.
Reaffirming chocolate’s near universal appeal, a new survey from Cargill finds most Americans indulge in a chocolate-flavored treat every day. Viewed as a reward, mood lifter, energy booster and the secret to surviving a tough day, the company’s ChocoLogic research reveals consumers’ preferences, motivations and attitudes toward the decadent ingredient.
Cargill fielded a proprietary survey to track chocolate’s appeal on its own, and also when incorporated into bakery, beverages, candy, ice cream, salty snacks, and snack/nutrition bars. Fielded in February 2021, the survey gathered responses from more than 600 primary U.S. grocery shoppers. For most of these consumers, chocolate flavors are their go-to choice. Across the food and beverage categories included in the survey, respondents admit they choose chocolate-flavored options at least half the time.