Since the beginning of 2020, when the COVID-19 pandemic began its destructive spread across the earth, the baking industry has seen highs and lows unlike any other time in history. This unprecedented challenge has reshaped our world, and much of the industry is emerging stronger than ever.
“Resiliency, strength, and unity all describe the current state of the commercial baking industry,” says Robb MacKie, president and CEO, American Bakers Association (ABA), Washington, D.C. “The past year has been one of—if not the—most-challenging for our industry in modern history. Despite these challenges, a significant segment of the industry has flourished, while those that struggled have persevered.”