Takis Snacks signs Brand Central as its exclusive licensing agency in the U.S.
Takis, the salty snacks brand owned by Barcel USA, has announced it has signed Brand Central LLC, a premiere brand licensing consultancy, as its exclusive licensing agency in the United States. The Takis brand, known for the iconic spicy rolled tortilla chip with chili lime flavor, is one of the fastest growing brands in the tortilla snacking category. Takis hosts a full collection of Fuego snacks, from chips to popcorn to nuts, and has already entered several licensing categories from pizza rolls to meat snacks to sunflower seeds.
Takis, together with Brand Central, will be scaling the existing licensed partners such as General Mills, Conagra, and Oberto Snacks as well as seeking fresh new collaborations with top CPG companies for new food and beverage extensions and lifestyle brands for buzzworthy, on-trend collaborations that appeal to Gen Z.