Comax Flavors has released new primary research on consumers’ behavior, usage, and attitudes towards cakes, cookies, doughnuts, muffins, pies, cupcakes, and brownies. The study was fielded in February 2021 with 1,200 U.S. respondents aged 18-70+; half were female, and the other half were male. This is Comax’s twentieth study of the company’s primary market research program.
According to Technavio, the global bakery market will grow by $116.14 billion during 2020-2024. “Americans have an infinity for sweets. Traditionally, baked goods connote comfort and joy and frequently conjure warm childhood memories. The pandemic has accelerated consumers’ desire for sweet baked goods,” states Catherine Armstrong, vice president of corporate communications for Comax Flavors.