In many ways, the tumultuous COVID-19 pandemic has catalyzed continued growth of existing patterns across snacking. For many consumers, day-to-day snacking increased, sometimes fueled by external pressures related to disrupted work, school, and the overall societal status quo. We seek solace in comfort, and the snack industry delivered.
Now, as we begin to emerge from the dark clouds of the past 18 months, society overwhelmingly seeks normalcy, while some signs point toward impending changes to snacking.