Variety is the spice of life when it comes potato chips. While classic chips still own the lion’s share of the U.S. market, salty snack companies are offering new flavor combinations in a variety of packaging sizes. New flavors include spicy buffalo, hot BBQ and cauliflower, and many new offerings are gluten-free and Non-GMO Project verified.
Chips represent a robust market and the recent pandemic actually accelerated that growth, according to Anne-Marie Roerink, president of 210 Analytics LLC, San Antonio, TX. “The pandemic prompted more meal occasions to become at-home occasions. Also, more people worked from home and many kids were in virtual schooling. Those new patterns brought a host of opportunities for chips—classic potato chip, multi-grain chips and fruit chips.”