While consumers were already snacking more throughout the day, this was escalated even more while people were working and nesting at home during the pandemic. 46 percent of consumers said they were snacking more during the pandemic and 58 percent of consumers said snacking with be part of the post pandemic “new normal.” While consumers did snack on healthy items, research by Farm Rich notes that in a year of quarantining and social distancing, many Americans have chosen to eat like a kid again and nostalgic food has made a big comeback.
As people begin to emerge from the pandemic, health and wellness will be top of mind and consumers will want to experience new foods and flavors. This will drive an increase in better for you, plant-based, and authentic ethnic options in the frozen snack and appetizer category.