Brands in the snack-mix and nut spaces could be forgiven for waxing a little Dickensian as they look back on the year that was. For while the events that characterized 2020—and that persist, to an extent, today—don’t quite measure up to “the best of times” or “the worst of times,” they do tell something of “A Tale of Two Snacking Scenarios.”
How so? On one hand, as housebound consumers got used to working and learning from home, they no longer saw on-the-go convenience—snack mixes’ and nuts’ strong suit during more liberated times—as quite the same selling point.