Flavorchem and Orchidia Fragrances showcase new co-branded website
Flavorchem and Orchidia Fragrances, businesses in the creation and manufacturing of flavor, ingredient, and fragrance solutions, have launched their new co-branded website as a reflection of the company’s innovation and positioning to better serve the changing needs of local and global clients.
After rebranding both divisions in January of 2019, the family-owned business made the strategic decision to move to a single, co-branded website that represents both Flavorchem and Orchidia Fragrances. The dual branding reinforces the direction of the company’s evolution, which is bringing both divisions closer together. The increased alignment of the two divisions leverages the strengths of both brands and allows Orchidia to better leverage the scale and resources of Flavorchem.