Whole Grains Council releases 2021 Whole Grains Consumer Insights survey
New survey finds more than half of consumers are eating more whole grains as compared to five years ago.
Flavor, familiarity, and health are the top influencers on food purchasing decisions according to the new 2021 Whole Grains Consumer Insights Survey by the Oldways Whole Grains Council. Given that whole grain products check all those boxes, it’s no surprise that people are gravitating more and more toward whole grain options.
The Oldways Whole Grains Council’s survey asked 1,505 American adults why and how often they choose whole grains, which grains they are familiar with, and when and where they are most likely to consume whole grains. It asked how the pandemic has impacted food habits, how considerations about the environment are influencing the way people approach food, and how whole grain labeling aids consumer confidence in the products they are buying.