DouxMatox appoints new CEO in order to accelerate expansion
Nutrition company taps seasoned executive as demand for sugar reduction solution rises.
DouxMatok, a food tech company pioneering the development of efficient nutrition and flavor delivery technologies, has announced the appointment of Ari Melamud as chief executive officer (CEO). Melamud joins following the commercialization of DouxMatok’s sugar reduction solution, Incredo Sugar, in the U.S. and successful launch of a limited edition product, Incredo Spreads.
Melamud brings over two decades of executive management experience across consumer goods marketing, advertising and B2B specialty ingredients, providing a diverse background and strategic fit to lead DouxMatok. Notably, Melamud has held CEO positions with both Kimberley-Clark, the largest non-food CPG company in Israel, and most recently, Sharon Laboratories. In his role with Sharon Laboratories, a company that develops and sells specialty ingredients to the food and global personal care industries in over 70 countries, Melamud drove a strategic growth plan, which resulted in doubling total sales under his leadership.