Survey: Probiotic use on the rise as digestive health moves up the agenda
Demand for probiotics is growing as digestive health moves up the consumer agenda, a major global survey by makers of science-backed probiotic BC30 has shown.
One in four consumers (25 percent) had used a product containing probiotics over the past six months—up from 21 percent in 2019. A further 44 percent would consider doing so, up from 40 percent in 2019. Usage was particularly high in China, where almost half (49 percent) of respondents had used a product containing probiotics over the past six months, followed by Mexico (42 percent).