MadeGood teams up with four exceptional youth ambassadors—Sophie Bernstein, Ian McKenna, Jonathan “Bear” Yeung, and Rachel Parent—to share their inspiring stories of how kids can make a difference.
Canadian-based organic snack bar brand MadeGood has launched a multi-channel international creative campaign to inspire youth to “Un-Wreck the Future” by taking ownership of local initiatives specifically in the areas of food insecurity. As part of the campaign, the company has pledged $125,000 in both cash and in-kind donations to participants who share their commitment to the cause.
Starting on August 19, 2021, and through the end of September, kids across the United States and Canada are invited to join the effort and become part of the brand’s "Un-Wrecking Crew" by uploading a short video about their efforts to reduce food insecurity in their communities to the campaign website, unwreckthefuture.com. Inspiring youth ambassadors have also been engaged to lead the charge, including University of Missouri medical student and founder of VolunTEEN Nation and Grow Healthy, Sophie Bernstein (21); Austin, Texas-based home gardener, Katie’s Krops grower, Ian’s Giving Garden founder, and TIME’s “Kid of the Year” finalist, Ian McKenna (17); Vancouver, Canada’s preteen philanthropist Jonathan “Bear” Yeung (11); and Toronto, Canada-based safe food environmental youth activist and founder of Kids Right To Know, Rachel Parent.