Kerry releases private label snack research micro app
Snacks present a significant emerging private label business opportunity, according to proprietary research conducted by Kerry. To help retailers in navigating and taking advantage of the new snack category opportunities, Kerry has analyzed its extensive 2021 research on private label trends and created an easy-to-navigate online microapp entitled Seizing the Private Label Snack Category that is designed to provide information about the results and identify the exciting opportunities now shaping the private label snacks space.
The overall snack market is enormous and, according to Kerry’s report, is worth $115 billion with 2 percent annual growth projected to 2023. Nielsen notes that private label snacking currently has just 7 percent of the overall market and therefore there is significant room for private label to capture market share.