Beckhoff Automation appoints Steve Rastberger as regional director for Eastern U.S.
Beckhoff USA has appointed Steve Rastberger to take over as the regional director for the Eastern U.S. following the retirement of Graham Harris. Rastberger will leverage his formidable expertise in automation technology and industry trends to drive sales development and market share gains throughout the region. He will grow the region’s team of sales and applications engineers, oversee operations across the East Coast and expand the Beckhoff customer base in strategic industries.
Rastberger has held many positions in technical sales and management throughout his career. During the last eight of his 20 years at Omron Automation – Americas, he served as director of the solutions and service division, among other positions. Rastberger worked as regional sales manager for automation vendor Unitronics, and then joined Beckhoff as northeast district sales manager in 2020.