Snyder’s of Hanover introduces Pretzel Beer for Oktoberfest
Brewed with Snyder's of Hanover pretzels, the beers are available for a limited time in two flavors: Pretzel Märzen and Pretzel Frücht.
To kick off Oktoberfest festivities, Snyder’s of Hanover and Captain Lawrence Brewing Company have reunited to blend the iconic flavor of Snyder’s of Hanover slow-baked traditional German style pretzels with Captain Lawrence’s craft beers to create SnyderBier, the first-ever Snyder’s of Hanover pretzel beer collection. Pretzel and beer lovers can visit SnyderBier.com to purchase a 16oz, 4-pack of the two unique flavors, Märzen and Frücht, at $14.99 while supplies last.
"With the possibility that Oktoberfest events may need to be cancelled or move to virtual for a second year in a row, we wanted to give consumers an easy way to bring the spirit of the festival home," said Rachel Sasser, director of marketing, pretzels, nuts, and popcorn, Campbell Snacks. "The mixture of our slow-baked pretzels with Captain Lawrence's refreshing brew is guaranteed to make you want to celebrate Oktoberfest from wherever you are."