Loftware debuts new, unified brand for enterprise labeling and artwork management
Loftware, Inc., a software company in the world specializing in Enterprise Labeling and Artwork Management solutions, has announced a brand refresh, solidifying the unification of Loftware and NiceLabel into one integrated Loftware global brand. The refresh comes after a momentous year for the company, which experienced record growth in customer sales and deployments in 2021 following the combination of Loftware and NiceLabel, another labeling solutions provider.
This union has provided customers and partners with greater access to the most robust solutions, technologies, features, and capabilities enabling them to create new efficiencies across labeling and packaging artwork management, all from a single solutions provider and cloud leader. It has also brought together 60 years of combined expertise in solving labeling challenges for companies of all sizes throughout a wide range of industries across the globe. Now, the Loftware corporate brand will extend across the entire product portfolio, with NiceLabel solutions maintaining the NiceLabel brand name.