Kerry Releases 'Plant-based Dairy Alternative Toolkit' for emerging food market opportunities
The plant-based dairy alternative category is an enormous market opportunity, with emerging brands racing to innovate in items such as beverages, frozen desserts, and vegan slices, among others. To help companies and startups differentiate from their competition, Kerry has developed and released a leading-edge Plant-based Dairy Alternative Toolkit. This virtual toolkit is designed to give innovators in the U.S. the simple, scalable and sustainable solutions they need to accelerate their plant-based food and beverage product development and growth prospects.
Kerry’s toolkit provides innovators with a range of benefits: a research-based “building your brand” checklist; information on the top five development considerations; guides to help product developers create consumer-preferred taste experiences; and tips on formulating with exciting flavors that will build consumer loyalty and foster repeat purchasing. Importantly, it also discusses adding science-backed digestive and immune health-supporting ingredients that can successfully elevate a product over its competition. A series of videos present plant-based insights from Kerry experts—from flavorists and sensory scientists to dairy formulators, marketers and sustainability champions, all of whom bring extensive product development and innovation expertise that can help new products and brands shorten their pathway to commercial success.