Cinemark evolves moviegoing experience by adding Snacks in a Tap advance ordering feature
Cinemark Holdings, Inc., one of the world’s largest and most influential movie theatre companies, announced it is further optimizing and transforming the guest experience through digital innovations, including its fan-favorite Snacks in a Tap advance ordering feature. Cinemark’s continued digital evolution is the result of the company’s pursuit of creating a frictionless and streamlined moviegoing experience for guests from the initial ticket search to the closing credits.
Movie lovers no longer have the delay of the concession stand between them and the on-screen action, as Cinemark makes purchasing favorite moviegoing snacks and drinks easier than ever with Snacks in a Tap. This new ordering feature is a convenient and contactless way for guests to make food and beverage selections in advance from the Cinemark app or website. Moviegoers can order when they purchase their tickets, or, if they need more time to make an inspired choice, they can order them separately closer to showtime. The Cinemark team will have the order ready for pickup at the theatre’s dedicated guest pickup location or deliver it directly to guests’ seats for a minimal fee. With the Quick Reorder option, moviegoers can add items from their last order with just a click, and never have to worry about forgetting their picture-perfect snack combination.