PepsiCo accelerates digitalization, launches Digital Hubs in North America and Europe
Hubs to centralize skills, development and delivery of emerging digital capabilities, such as AI, machine learning, and more.
PepsiCo, Inc. has announced the establishment of the company’s first two Digital Hubs in North America and Europe, with plans to expand to more locations in the future. These Hubs, located in Dallas and Barcelona, are expected to create more than 500 new, high-caliber data and digital jobs over the next three years, bringing additional opportunity to the regions. By creating state-of-the-art spaces designed for real-time collaboration, the talent and capabilities housed in these Digital Hubs will drive PepsiCo’s digitalization agenda and create a strong, global digital delivery network.
As one of the first major consumer packaged goods (CPG) companies to establish a robust Digital Hub in North America, the Dallas-based Hub will support the development of global solutions with a primary focus on meeting the needs of the company’s North America-based businesses: PepsiCo Foods North America and PepsiCo Beverages North America. The Hub in Barcelona will serve as a Center of Excellence for PepsiCo Global Digitalization priority programs. Together, the Hubs will accelerate the way PepsiCo develops, centralizes and deploys critical digital capabilities, such as near instant, holistic, predictive analytics and ecosystem engagement across global operations.