Traceability takes a top spot in modern food industry food safety strategies, following every aspect of the supply chain through manufacturing and to the point of consumer purchase.
And traceability today travels through a multifaceted lens. “More people are becoming increasingly health conscious, which has raised awareness of the ingredients that go into their favorite snack foods and baked goods,” says Matt Brown, CEO, Wherefour, Petaluma, CA. “This results in more scrutiny of the companies that produce those goods. Consumers want to know that their favorite companies are ethical, environmentally conscious, and transparent with their supply chain. As a result, companies are placing more emphasis on production standards, as well as traceability and documentation of their ingredients, products, and practices.”