Frito-Lay and Jimmy Fallon team up for 'Share More Joy' holiday campaign
When you're a child, there's something truly magical about the holiday—something many of us lose as we get older. This year, it really is the "most wonderful time of the year" thanks to Frito-Lay's "Share More Joy" campaign featuring one of the jolliest people around, global entertainer and late-night pioneer Jimmy Fallon. Airing during the Macy's Thanksgiving Day Parade, the new TV commercial centers around The Tonight Show host singing a snack-lovers rendition of It's The Most Wonderful Time of the Year. The commercial sets the stage for the rest of the campaign, which includes the long-awaited return of the second annual Frito-Lay Holiday Shop and support for Toys for Tots, an organization which collects and distributes new, unwrapped toys to children in need.
"The holidays are hands down my favorite time of the year," says Jimmy Fallon. "This year I'm teaming up with Frito-Lay to help capture some of that magical feeling with our own musical twist on a beloved classic through the Share More Joy campaign."