General Mills announces sale of European dough businesses to Cérélia
General Mills has announced that it has agreed to sell its European dough businesses to Cérélia, a business in ready-to-bake dough solutions.
The proposed transactions would include General Mills branded and private label dough businesses in Germany, the UK, and Ireland, including the Knack & Back and Jus-Rol brands. Each of the transactions is expected to close by the end of fiscal 2022, with the German transaction subject to appropriate labor consultations, regulatory approvals, and other customary closing conditions.