Case Study: Golden Macadamias acquires Tomra Food's sorting technologies to future-proof its competitive advantage
When a group of South African macadamia farmers decided 20 years ago to collaborate in processing and marketing their crops themselves, they initiated a strategy that would prove hugely successful. Today, this ambitious cooperative business, Golden Macadamias, is the global leader in one of the nut industry's fastest-expanding sectors.
Golden Macadamias' success has been achieved by meeting the stringent quality requirements of export markets to tap into the booming international demand for macadamias. Attaining the highest product quality with large production volumes has been made possible by investing in the best available technologies. The most recent example of this is Golden Macadamias' acquisition of the new TOMRA 5C premium optical sorting machine, explicitly developed for nut and dried fruit applications. When this machine is combined with TOMRA's unique Biometric Signature Identification (BSI) scanning technology, it can detect and eject product defects that no other technology can see.