Bakery and snack producers can choose from a wide range of convenience packaging solutions—single-serve, re-sealable, portion-controlled—to meet demands of retailers and consumers. The latest innovations offer reliable containment, product freshness, recyclability and sustainability, thus fitting the needs of on-the-go, convenience-oriented consumers.
The biggest benefits that convenience packaging offers is shelf life and resealability, which go hand in hand, according to Alison Keane, president and CEO, Flexible Packaging Association, Annapolis, MD. “You need the right barrier protection to protect the product and keep it fresh, not only until the consumer buys it, but once they buy it. Once the consumer takes it home, it has to remain fresh and have the right barrier protection with the right fit so that the consumer can eat the portion he wants, reseal it and have it remain fresh for the next portion.”