Perhaps as long as a decade from now, snack and bakery professionals will still be reckoning with the pandemic’s effects on consumer preferences and—subsequently—their own product development. And when they do, our current focus on wellness will continue to loom large.
This is as true in the bar space as it is elsewhere—if not even truer. After all, says Courtney LeDrew, senior marketing manager, Cargill, Minneapolis, “Consumers now recognize nutrition and diet’s role in overall health—a trend that the pandemic emphasized. So as they take a more proactive and holistic approach to health, we see heightened interest in bars with health-related benefits.”