Key Technology appoints new marketing communications manager
Key Technology, a member of the Duravant family of operating companies, has announced the appointment of Buffy Hagerman as marketing communications manager. Hagerman is responsible for advertising, public relations, trade show exhibits, and other marketing initiatives that build awareness of the company’s high performance digital sorting, conveying and process automation solutions worldwide.
“Marketing is one important way we communicate with our customers and prospective customers—letting people know what solutions we offer, how our technology works and, ultimately, how we can improve their bottom line. We don’t look at marketing as superficial but as the first step to helping our customers succeed,” said Marco Azzaretti, director of marketing at Key Technology. “Buffy’s expertise in industrial B2B marketing, plus her background working with other Duravant brands, makes her a great fit for our team.”