BW Packaging Systems names Michelle Bryson as global sustainable packaging leader
BW Packaging Systems, the packaging equipment arm of Barry-Wehmiller, is pleased to announce the appointment of Michelle Bryson to the role of global sustainable packaging leader. Bryson will lead the development of a sustainability roadmap for BW Packaging Systems, and collaborate with team members and customers on several fronts, including the usage of responsible materials, recyclability, packaging design, waste, carbon footprint reduction, and more.
Bryson brings more than 30 years of packaging development experience to Barry-Wehmiller. In her previous roles with Wells Enterprises and PepsiCo, she developed and supported the development of packaging innovation and sustainability roadmaps. Most recently, to help meet 2025 sustainability goals, she led PepsiCo’s packaging team in an initiative to commercialize 100 percent recycled PET plastic (rPET) for the Tropicana flagship brand, Tropicana Essentials, as well as for Quaker Oat Beverage’s bottles, incorporating floatable shrink-sleeve labels.