As far as Carla King is concerned, the contemporary cracker aisle is a far more welcoming—perhaps even a more progressive—place than it was when she was younger.
“I’d never had a cauliflower cracker growing up,” recalls King, the senior marketing manager at Mary’s Gone Crackers, Reno, NV. “And the idea of ‘gluten-free’ was unheard of. The ingredient lists on most of the crackers I ate were a lot longer, too.”