Case Study: Selectum and Bühler create innovative, healthy, carbon dioxide-neutral snack
Austrian start-up Selectum and Swiss technology group Bühler have jointly created a new, healthy snack category: small, crunchy wafer pillows with a creamy dip inside. Selectum has successfully launched this innovative snack at the end of 2019 under the brand name Paddies. Paddies have a 90-degree twisted bite-size shape, and, thanks to Bühler’s induction baking technology, they are produced 100 percent CO2 emission-free.
"I wanted to bring a new product to the market with wafer technology. I envisioned an innovative, healthier snack. A snack that is gluten-free, palm oil-free, not fried, with 40 percent less fat than chips and nachos and on top of that, with a high protein content,” says Camilo Wolff, CEO and founder of Selectum GmbH. “To develop this product, I approached Bühler as I knew they have the expertise and a technical laboratory for product development trials.”Together with the experts of the Bühler Wafer Innovation Center in Leobendorf, Wolff and his team created a completely novel recipe for a snack with a dip inside, eliminating the need to buy a separate dip.