IRI adds Misty Muscatel Davis as global chief marketing officer
IRI, a fast-growing, innovative, global provider of technology, data, and predictive analytics for the consumer, retail, and media sectors, announced that Misty Muscatel Davis will join IRI as global chief marketing officer, effective Feb. 1, 2022. In her new role, Davis will drive marketing and sales initiatives in alignment with IRI’s growth strategies with the goal of accelerating demand, awareness, and ecosystem growth. Davis joins IRI after a 16-plus year career at Google, where she held several positions, the most recent of which was director, global client and agency solutions, consumer packaged goods, consumer health and tech.
“We are excited about the new dimension Misty will bring to IRI’s marketing function from her work at Google building global partnerships with some of the world’s largest global advertisers and their respective media and creative agencies,” said Kirk Perry, president and chief executive officer, IRI. “She earned a strong reputation for developing innovative and best-in-class marketing and advertising opportunities to help brands move faster and successfully navigate the continuously evolving digital landscape. I had the pleasure of working closely with her during my time as president of Google’s client and agency solutions business and look forward to doing so again.”