Sweet is one of the five basic taste sensations. While most people enjoy sweets, they are also mindful about the amount of sugar and carbs in their diet.
Sarah Diedrich, marketing director, global sweetening and texturizing, ADM, Chicago, shares some insights from ADM’s proprietary research, “ADM Outside Voice,” which found 8 out of 10 consumers are engaged in sugar reduction. Of those, 79% find sugar reduction is important for bars and snacks, and 70% for baked goods.