Bell Flavors & Fragrances debuts 2022 Global Spark Macro & Micro Trend Toolkit
Bell Flavors & Fragrances has announced the release of its 2022 Spark trend toolkit to identifying modern innovations within the flavor and fragrance industries. The toolkit has been reimagined, including both macro and micro trends that are applied to a flavor or fragrance category to identify what’s next.
Bell’s Spark platform takes a long term view of the global trend landscape by identifying five key consumer macro trends that serve as the foundation of consumer behavior. These micro trends are the year over year fads that consumers experience and help to create based upon what is happening in the world today. They are identified by specific consumer actions or changes in market and are seen in current day culture. Micro trends evolve from the larger macro trends and can be tied to specific markets, categories, flavors, fragrances and botanicals.