MicroSalt Inc. has announced that its SaltMe! potato chips will be distributed to more than 1,400 Kroger grocery stores beginning mid-March 2022. This milestone is a major move for MicroSalt on its mission to provide healthier, full-flavor potato chips delivering 50% less sodium (per serving) to help people promote better cardiovascular health.
“We’re thrilled to be able to expand the reach of our products,” says Rick Guiney, CEO at MicroSalt Inc. “Our microscopic salt crystal technology is creating new opportunities for consumers to lower their sodium intake without sacrificing flavor.”