Kerry to present 'How America Eats' webinar on March 23, 2022
Kerry to reveal how to translate consumer motivations into category opportunities and develop selling strategies in webinar briefing.
Kerry, alongside Aspire, an influencer marketing firm, is unveiling new research into the unique set of needs driving US consumption trends and social media engagement strategies at an upcoming webinar event.
In 2021, Kerry undertook an extensive custom research study of more than 5,000 consumers throughout the United States to understand the pandemic’s effect on what motivates them and how that drives their food and beverage habits. The resulting analysis across nine separate leading food and beverage categories revealed 13 motivations that are critical across consumers as well as consumers’ currently satisfied needs—and pointed to future unmet needs—through a framework aimed at capturing untapped and emerging opportunities across the top food and beverage categories.