Company: Front Row Snacks, Inc.


Introduced: March 2022

Distribution: National

Suggested Retail Price: $35.00 (6-pack bags), $59.00 (12-pack)

Product Snapshot: FFUPs, the new innovative snack brand, has launched its line of puffs, available in five savory and sweet flavors: Semi-Historic Sour Cream & Onion, Professional Salt & Vinegar, Grocery Store Cheddar, Unambiguous Cinnamon Toast, and Instant Hot Chocolate. FFUPs (puffs spelled backwards, but wrong) are crunchy and flavorful, and put texture, seasoning, and taste at the forefront, rather than health claims and the nutritional profile. 

Founded by self-proclaimed snack expert Sam Tichnor, FFUPs aims to be a stand out in the snack category with nostalgic and decadent flavors, and the ideal crunchy, yet light, craveable texture. FFUPs are available for nationwide shipping on

FFUPs launches with five not healthy, craveable flavors made with high quality ingredients, including:

  • Semi-Historic Sour Cream & Onion - a crunchy and savory bite doused in classic sour cream & onion seasoning
  • Professional Salt & Vinegar - an ideal balance of piquant and salty
  • Grocery Store Cheddar - the most craveable version of a classic cheddar puff
  • Unambiguous Cinnamon Toast - coated with the warm, sweet, and nostalgic flavor of cinnamon sugar
  • Instant Hot Chocolate - reminiscent of classic hot-cocoa powder, this puff is sweet, with hints of chocolate and mini marshmallows

FFUPs are available for national shipping on, and can be ordered in packs of six bags for $35 and twelve bags for $59.