Lay's heads to Coachella with Lay's Fresh 4D, an immersive tasting experience
Experience to feature Lay's freshest-ever chips; served less than 24 hours after they're made.
Coachella is about to get fresher than ever thanks to Lay's. The chip brand is headed to the desert for the first time to transform Coachella into a festival of flavor. During both weekends, festivalgoers can experience Lay's through Lay's FRESH 4D, an immersive tasting experience at the exclusive Lay's Potadomes, and the multi-sensorial Lay's Lounge.