BAKERpedia expands staff, adds experienced VP of growth
BAKERpedia, the commercial baking industry’s trusted digital resource for technical and scientific baking information, has announced that it has hired marketing executive, Bob Schnyder, to head its ambitious growth initiatives. Schnyder, a creative marketing strategist with more than two decades of deep B2B and B2C experience, has led global cross-functional teams in transformative digital outreach strategies with great success, and will bring his multi-channel customer engagement skills to BAKERpedia as it seeks to expand its baking industry impact.
“Since our launch in 2014, BAKERpedia’s influence has exploded,” says Dr. Lin Carson, founder and CEO of BAKERpedia. “With over 6,000 visitors per day, we want to more effectively harness our content to enrich the baking community’s online experience. Bob is the perfect person for this role and, with his know-how, can take BAKERpedia to the next level through the use of digital marketing strategies and analytics to deliver exactly what visitors want. It’s very exciting to have him on board!”