Macro trends influence consumers’ attitudes, behaviors, and trends, ultimately influencing food, color, and flavor trends. COVID-19 has impacted how and where consumers shop, where they eat, and the type of food experiences they are looking for. After two years of the pandemic, consumers are growing weary and are looking for comfort and nostalgia to help alleviate some of the stress.
Also growing in importance is consumer interest in health and wellness. Consumers are more mindful of their own health and well-being. In research shared by ADM, Chicago, 70% of consumers rank new and interesting flavors as important snack purchase criteria, with greater emphasis for health-forward snacks such as energy and nutrition bars. Additionally, 58% of consumers prioritize global flavors when selecting snacks, and are looking for new bold, spicy, and exciting flavor experiences.