Retail-ready packaging (RRP) is being used by more bakery and snack producers because it offers benefits to both manufacturers and retailers. RRP makes it easy for retailers to quickly restock shelves and reduce injury among its employees. It also builds an additional layer of branding to help producers deliver a strong message.
RRP makes products easy to find in both the warehouse and on the shelf. The packaging is easy to open in-store without the need for tools such as box cutters or knives. Yet, these packages need to be sturdy enough to withstand the transfer and supply chain process without damaging the product inside. Also, the front panel must provide clear text and graphic information describing the product.