Hostess Brands joins children's food and beverage advertising initiative with pledge to not advertise to children
Hostess Brands, LLC, has pledged through the Children's Food and Beverage Advertising Initiative (CFBAI) that it will not advertise to children under the age of 13 except in instances when advertising supports products that comply with CFBAI's Uniform Nutrition Criteria. The company joins 19 food, beverage, and quick-serve restaurant companies participating in the program.
Hostess Brands' decision to join CFBAI is a result of the 2021 launch of its first national advertising campaign in almost a decade ("Live Your Mostess"), the company's continued growth in the sweet snacks category and its ongoing commitment to corporate social responsibility.