King's Hawaiian unveils car for upcoming NASCAR races
RFK Racing and King’s Hawaiian have announced an exciting partnership that will see the iconic bread company partner with Brad Keselowski and the No. 6 team for the remainder of the 2022 season. RFK and King’s Hawaiian will collaborate on compelling activation programs to engage the NASCAR community, and King’s Hawaiian will also serve as the primary partner on the No. 6 car for two upcoming races.
“We’re thrilled to announce this partnership with such a fun and reputable company,” said Steve Newmark, president of RFK Racing. “I think I speak for many across our sport and country that the King’s Hawaiian brand immediately brings to mind quality and great taste, and we can’t wait to promote their classic offerings and new products to our entire fanbase.