Nature's Bakery launches Baked for the Win campaign
Parents reveal celebrating small wins helps strengthen families' well-being and sense of accomplishment, according to new survey.
Nature's Bakery has announced the launch of its Baked for the Win campaign, which intends to celebrate and spotlight consumers' daily wins. According to new survey data*, an overwhelming majority (88%) of respondents believe these moments or daily wins, no matter the size, have a big impact on families' well-being and sense of accomplishment. Nature's Bakery believes that just like choosing a healthier snack, little wins can go a long way to boost your mood and outlook. As such, the snack brand is partnering with TV personalities Catherine and Sean Lowe to encourage consumers to share their #LittleBigWins for a chance to win snacks, swag and cash prizes. Whether families are spending quality time outside or simply learning something new, Nature's Bakery wants to know—and celebrate—the little wins that made the day.
"As a wife and mother, making sure my children, husband and now new puppy, Gus, feel recognized for their daily accomplishments—getting my sons to school on time, enjoying a quiet morning cup of coffee with my husband or potty training wins with Gus—is an important part of my day," said Catherine Lowe. "After the last couple of years, I don't want to take even the smallest things for granted. I love that the Nature's Bakery Baked for the Win campaign champions that mindset of gratitude, while fueling my family during our day and taking the guesswork out of snack time—a win for them and me!"