FAT Brands Inc. to acquire Nestlé Toll House Café by Chip franchise business
FAT (Fresh. Authentic. Tasty.) Brands Inc. announced that it has agreed to acquire the franchised chain of stores known as Nestlé Toll House Café by Chip from Crest Foods, Inc. and rebrand the stores as Great American Cookies. The acquisition is expected to increase FAT Brands’ foothold as a leader in the dessert category within the cookie and ice cream spaces, joining its existing Great American Cookies and Marble Slab Creamery brands.
Crest Foods currently franchises approximately 85 Nestlé Toll House Café by Chip cafés across the U.S. This acquisition will add to FAT Brands’ Atlanta-based manufacturing facility, providing supply chain efficiencies and cost-savings, as well as increasing the scale that will result from increased manufacturing volume.