St Pierre collaborates with Tennis Channel to celebrate French Open
St Pierre, in partnership with The Tennis Channel has launched a nationwide competition, offering shoppers the chance to win a trip to Paris and tickets to attend the Roland-Garros major in 2023.
In a collaboration designed to celebrate the start of the 2022 tournament, St Pierre Bakery and The Tennis Channel have hosted a series of events at tennis clubs across Cincinnati, Chicago, and Los Angeles, to encourage entry to the competition, drive trial of St Pierre products and raise awareness of both brands with a key audience.