1440 Foods hires Azania Andrews as chief executive officer
4x4 Capital, a New York-based investment platform focused on building value for companies in the consumer, services, and industrials sectors, has announced Azania Andrews as chief executive officer of 1440 Foods, a new company formed to manage and grow a winning portfolio of sports and active nutrition brands acquired by 4x4 Capital from The Bountiful Company. Andrews will work closely with 4x4 Capital’s partners and a team of commercial leaders formerly of The Bountiful Company to increase market share and distribution in a high-potential, $16 billion category growing double-digits.
Andrews is an accomplished business, marketing, and digital leader with a successful track record of establishing and growing iconic brands. In her most recent role as vice president, consumer connections at Anheuser Busch, Andrews oversaw paid media, sports and entertainment partnerships, and experiential marketing for the company’s industry-leading portfolio of beverage brands. In her nine-year tenure at Anheuser-Busch, Andrews also led business and commercial strategy for Michelob ULTRA, transforming the beer into the fastest-growing brand in America by repositioning it to focus on active lifestyles and better-for-you choices.