Cheez-It Puff'd hits the road with 'Cheez-It Puff'd a Pallooza' mobile tour
Summer just got more entertaining for the whole family with Cheez-It introducing "Cheez-It Puff'd-A-Palooza": an eight-stop, 15-day mobile tour at select National Association for Stock Car Auto Racing (NASCAR) races and Major League Soccer (MLS) matches complete with absurdly uplifting experiential activations celebrating the cheesy, puffy, and airy greatness of new Cheez-It Puff'd.
Launched earlier this year, Cheez-It Puff'd is a crazy-craveable, puffy, and airy snack baked with 100% real cheese inside and out that's perfect for any family snack occasion.