Magic Spoon closes $85M Series B round, debuts first nationwide retail launch
Additional investors include Shakira, Russell Westbrook, and Halsey.
Magic Spoon has announced a $85M Series B fundraise led by HighPost Capital, a private investment firm focused on the global consumer and consumer technology sectors, and its first-ever retail launch exclusively into Target stores nationwide. HighPost Capital is joined by Siddhi Capital, Coefficient Capital, Constellation Capital, Carter Comstock, and more. Celebrity investors include Shakira, Russell Westbrook, Halsey, The Chainsmokers, Nick Jonas, Amy Schumer, Odell Beckham Jr., and Nas.
“We’re excited to continue innovating the cereal category, using this new funding to expand on brand building initiatives, invest in product innovation and evolve our business goals,” said Gabi Lewis, co-founder of Magic Spoon.